ANUA is a trending K-beauty brand focused on gentle, skin-soothing solutions for sensitive and irritated skin. Known for its heartleaf (houttuynia cordata) extracts, it emphasizes calming redness, reducing breakouts, and strengthening the skin barrier. Popular products include the ANUA Heartleaf 77% Toner and cleansers loved for their non-stripping, pH-balanced formulas. Free from harsh additives, it’s a go-to for reactive or acne-prone skin.